Monday, 26 December 2011

The Computer/ Brief

As human beings we navigate our world using the five senses of touch, taste, sight, smell and sound. This obvious fact is often overlooked in the formulation of a design and the ability to avoid taking things for granted is a powerful tool for the designer. Using an understanding of how things relate to our base human emotion, feeling and reaction is something that should be harnessed in some form to help build products that speak our 'language'. This 'language' may relate to something as broad as the predominant material of which the product is constructed to something more specific like the shape and depth of a curve on the edge of a product. These aspects must be relevant and complementary to the overall 'message' that is being projected by the designer.
Building an understanding of this unspoken language is therefore something that should be approached and mastered in order to gain the means to communicate. This unit endeavours to achieve this through our usual design process, but with specific focus on learning through association and tapping into our instinctual reactions. Using experience and analysis will be essential. 
You are being asked to design a portable computer that  would slot into the pre- existing market. This product should be able to sit within the £400 - £1000 common price range. This means that current standards of keyboard technology and motherboard construction and scale, should be adhered to as closely as possible.

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